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Image of Attribution in a Cookieless World: MMM + AI for Real ROI
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Attribution in a Cookieless World: MMM + AI for Real ROI

ByRuben September 30, 2025October 23, 2025

Marketing attribution faces big changes. Specifically, the “cookieless world” brings new challenges. Many marketers feel pain. They have unclear channel ROI after privacy changes. However, a powerful solution exists. This

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Image of AI-Built Personas
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Convert Better with AI-Built Personas & Smart Signals

ByRuben September 29, 2025October 23, 2025

Weak targeting and generic personas cause low conversion rates. Therefore, many marketing teams face this common problem. However, modern technology offers a powerful solution. This detailed guide explores how to

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Business Business Guide Enterprise Organization Uncategorized

Brand-Safe Generative AI: From Style Guides to Pipelines

ByRuben September 26, 2025October 23, 2025

Brand safety has long been a key concern for marketers, from programmatic ad placement to social media monitoring. However, the rise of generative AI introduces a new and complex set

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Make Vs. Zapier
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Make vs Zapier for Scale: Orchestration, Cost, and Ease

ByRuben September 24, 2025October 23, 2025

When considering Make.com vs. Zapier for large-scale automation, the choice boils down to a fundamental trade-off between ease of use and flexibility. Zapier is widely known for its simplicity and

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Uncategorized

Designing Bulletproof Automation: Idempotency, Retries, and Monitoring

ByRuben September 22, 2025September 24, 2025

In the world of automated business processes, things will go wrong. Networks will hiccup, APIs will momentarily fail, and unexpected data formats will appear. The difference between a fragile automation

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Uncategorized

How to Ship an AI MVP Without a Full Dev Team: A Fun, Fast Guide

ByRuben September 19, 2025September 22, 2025

Have you ever had a brilliant idea for an AI product, but thought, “I can’t build that without a huge investment and a full-time dev team?” If so, you’re not

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LLM PICTURE
Business Business Guide Enterprise Financial Services Organization

Master LLM Discovery: Build a Better Roadmap

ByRuben September 17, 2025October 23, 2025

The world of product management is changing. But the main challenge stays the same: how do you build what customers truly need? Old ways of product discovery are often slow

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Business Business Guide Enterprise Financial Services Organization

Prompt Engineering for 10x Executive Results

ByRuben September 15, 2025September 24, 2025

As an executive, you’re no stranger to the pressure of making swift, impactful decisions. Enter artificial intelligence (AI)—a game-changer promising to supercharge your workflow with tools like large language models

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AI Strategy in 30 Days: Build a Market-Ready MVP Fast
Business Business Guide Enterprise Financial Services Organization Uncategorized

AI Strategy in 30 Days: Build a Market-Ready MVP Fast

ByRuben September 11, 2025October 23, 2025

Imagine turning a spark of inspiration into a working AI-powered prototype in just one month—no endless meetings, no stalled development, and no second-guessing. Sound impossible? It isn’t. In today’s breakneck

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